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SEO on Business Connections Live

Mark Rouvray discussing SEO on Business Connections Live with host Steve Hyland.

 

 

 

 

 

 

Download paper99% of all clicks from Google go to the websites on the first page of Google, so search engine ranking results are vital to any business. Small business can compete if they target their local area or focus on a specific niche. There are no magic tricks just good marketing disciplines applied to your website content. Combining good onsite content with offsite promotion is the key to success.

 

The main topics in discussion are:

  • What is SEO and why does it matter? Understanding the importance of rankings on website traffic. The myths and reality of SEO.
  • Understanding your target market and the key marketing search terms for your business.
  • Providing dedicated landing pages on your website for those search terms – improves your chances of being found and also the likely conversion to sales or enquiries.
  • Writing copy that targets the search terms and is optimised for search results – how to structure a good landing page, the type of content and the basics of good onsite SEO
  • Promotion of your website across the internet for your key marketing terms – offsite SEO is now more important than ever in good search rankings.

 

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